More and more UK consumers are using smartphones and tablets to access the internet. According to Ofcom, 58% of us now have a smartphone and 19% have a tablet computer. What’s more, we’re regularly using these devices for online browsing and buying.
Yet most SME websites are not optimised for mobile phones. That’s despite the fact that Google mobile searches have increased tenfold in the last two years.
Making the mobile web-browsing experience as painless as possible for potential customers means thinking about some important basics.
1. Focus on what’s important
Work out what content your mobile users need and are most likely to be looking for.
Local information is the key here. Users don’t want to have to search through lots of pages to find out where your business is located, your opening times, or the service area you cover.
What they want is instant access to information that’s important to them. Like your address, telephone number, directions to your location and a brief description of your services.
2. Think like your users
Screen size is limited on a mobile phone and web pages take longer to load.
So it’s best to only include just the information basics, making sure content is easily viewable without users having to zoom or resize, or wade through lots of page tabs to get to what they’re after. But remember, people are used to scrolling down pages using a phone, so it doesn’t matter if pages are a little longer.
Hint: keep images simple and image file sizes down so people don’t have to wait ages for pictures to render – otherwise they’ll give up and move on.
3. Intuitive navigation
Make it easy for users to jump instantly to the information or content they need – like your phone number, or a GPS map.
Make the most of the fact that mobile phones have some powerful features. For example, users will welcome time saving options like an instant link to your social media or the convenience of click-to-call (which saves them having to jot down your number and then ring).
4. Get a Telnames .tel
Making the mobile web-browsing experience trouble-free is a cinch with a .tel from Telnames.
Our one page .tel mobile ready websites take out all the hassle of designing for mobile users, and makes it easy for customers to find you and make contact.
Personalised in just minutes, your .tel name displays all the essential content customers need in a single profile page that displays fast on any mobile device. Plus it makes it easy for you to offer mobile users handy time-saving options like instant click to view/call actions.
A .tel from Telnames gives you a unique branded mobile presence you can share and post everywhere to drive sales and client leads back to your business.